The Managing Directors/CEO's/Owners/Director/Partners/General Managers
All Members of FHRAI

CC:   Executive Committee Members of FHRAI
         All Regional Associations

Sub.: Revised Guidelines for the Scheme of Marketing Development Assistance (MDA) for Promotion of Domestic Tourism

Dear Member,

Ministry of Tourism has issued revised guidelines for “Market Development Assistance (MDA) for promotion of domestic Tourism”.

The objectives of the Scheme are:-

1. To motivate stakeholders  to promote tourism destinations in the country, including lesser known and unexploited  destinations as part of their marketing programmes for the domestic market.
2. To familiarize stakeholders with tourism destinations and products across the country to enable them to promote and package them effectively amongst domestic consumers.
3. To familiarize stakeholders with new destinations, products and developments in the field of tourism in the country.
4. To encourage stakeholders to make tourism industry as a vital socio-economic activity of the country.

For detailed guidelines please click on the link given below:-

MDA_Revised_Guidelines.pdf (fhrai.com)

With best regards,

Jaison Chacko
Secretary General
_____________________________________________________
The Federation of Hotel & Restaurant Associations of India
Regd. Off.: B-82, 8th Floor, Himalaya House, 23 K.G. Marg, New Delhi - 110 001
Tel.: 011-40780780,  011-40780777, Email: fhrai@fhrai.com, Website: www.fhrai.com