The Managing Directors/CEO’s/Directors/Partners/General Managers
All FHRAI Members

 CC:  All Members of the Executive Committee
         All Regional Associations 

Sub:- Circular on Digital E-Menu Benefit.

Dear Member,

As we prepare to re-open our businesses post lockdown, we will need to dramatically change our past practices & align them to a completely new set of processes that are both legally compliant & also give our guests the assurance & confidence to revisit our Hotels & Restaurants.

Our businesses will need to embrace additional "Safe & Responsible" Hospitality & Dining measures that are FSSAI compliant & practically provide a very high degree of safe surroundings to our staff & our guests.

To provide a “safe surrounding”,Hotels & Restaurants need to remove, reduce or replace the "high touch points'' items & alternately provide the same level of services to the guests.

One such solution we need to introduce is to do with Guest ordering, Bill generation & payments in our Restaurants as also in our Hotel Room service / In-Room dining.

Solution for the F&B outlets

To remove or replace the high touch points in the F&B outlets, we need to avoid handling of menu cards, bill folders & EDC machines. We can obtain this by making it contact-free or digitize them. The solution is to upload the Restaurant menu along with all necessary information including price & tax in a cloud area from where a guest can access the same seamlessly on their own smartphone.

While there are several solutions being offered by various vendors, FHRAI has short listed, identified & evaluated the vendors to finally recommend one such solution after considering the background of the software provider, the flexibility of the software offering, reasonableness of price, pan India support & service track record available.

FHRAI is pleased to announce an EXCLUSIVE offer, only to its members from ''ShawMan Software’s Solutions" at very special negotiated rates & terms as below:

As a very brief introduction, ShawMan has been servicing the Indian Hospitality & Food Service trade for 30 years & has some of the oldest & biggest chains and independent business in the country, as their clients.

1.      SHAWMAN OLO! (WEB BASED DELIVERY & TAKE AWAY PLATFORM)

The fully integrated online ordering solution which allows the business to go direct to customers through a smart phone-based Web App ordering as well as a desktop browser supported solution with an optional third-party integrated payment gateway & delivery partner logistics.

It also integrates with Swiggy, Zomato, scootsy foods service aggregators.

2.       MYPOS PUSH (DIGITAL MENU /EMENU) + DIGITAL ORDERING = DIGITAL PAYMENT

ShawMan’s guest ordering solution gives the business the flexibility to choose from multiple plans including:

•   Level 4 & 6 options require integration with third party POS & PMS vendors subject to availability & confirmation from third party.

The above 6 options are available both for your Restaurants as well as In Room Dining allowing your staff & guests to practice "Safe & Responsible" Dining.

3.     ADDITIONAL FEATURE BENEFIT - AT NO EXTRA FEE OR CHARGE.

Along with either solution, your business will be featured on a new marketplace that is being launched called DishCo. (The Dish Co.) & will also be linked to feature on Google Search which will help your business get discovered & direct transaction links will help customers order directly from you.

ShawMan has further negotiated a waiver of Rs. 25,000/- towards the Bill-Desk Payment Gateway on boarding charges & worked out special rates for delivery from Shadow Fax which is one of India’s largest hyperlocal delivery service, which you would otherwise have to pay for separately, on your own.

If a FHRAI Member signs-up with Shadow Fax independently, through this arrangement they are entitled for the special delivery rates as under:     

For Further clarification, we recommend you speak to the ShawMan Sales Team.

Some of the Salient features of ShawMan Software are:

1. The only available platform as of today providing everything at one place.
2. ShawMan software is the only one providing Room Service / IRD platform integrated with the PMS.
3. Hotels / Restaurants can operate without integration with their existing POS/PMS.
4. Integration with POS & PMS is available but also optional.
5. ShawMan software provides a channel manager for all the delivery platforms. Simultaneously, it also supports its outlets direct delivery system.
6. Provides a free setup with payment gateway Bill-Desk if needed.
7. They have an exclusive tie-up with Shadowfax hyperlocal delivery platform.
8. Saving of ₹3000 to ₹15000 per outlet.

FHRAI is only recommending the use of these solutions to the members.

Please note, that it is not mandatory for you to sign up & use these solutions as suggested by FHRAI. You may use any other solution you may be comfortable with and which achieves the same objectives of raising the customer confidence level, enabling them to return to us.

In case you are interested to opt for one of the above offering, you can send an email to sales@shawmansoftware.com or drop a WA message to 9930258523 & a ShawMan Sales Executive will reach out to you.

Thank you,

Best regards,

Rahul Lall
Secretary General
_____________________________________________________
The Federation of Hotel & Restaurant Associations of India
Regd. Off.: B-82, 8th Floor, Himalaya House, 23 K.G. Marg, New Delhi - 110 001
Tel.: 011-40780780, Email: fhrai@fhrai.com, Website: www.fhrai.com