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Webinar on 'Tourism in the Covid-19 Pandemic Era: Challenges and the Way Forward' | CMEE IIM Lucknow
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Sat 19 Sep 2020 11am – 1:30pm India Standard Time - Kolkata
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IIM Lucknow (Noida Campus), B-1, Institutional Area, Block B, Industrial Area, Sector 62, Noida, Uttar Pradesh 201307, India (map)
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Indian Institute of Management Lucknow-Noida campus
Centre for Marketing in Emerging Economies (CMEE)
presents
Free Webinar on Tourism in the Covid-19 Pandemic Era: Challenges and The Way Forward
Date: 19th September 2020 (Saturday)
Time: 11:00 am - 01:30 pm
(Please join at least 10 mins. before the scheduled time)
Poster and agenda is attached for your kind perusal
Welcome address by
Speakers
- Shri Mukesh Meshram, IAS, Principal Secretary - Tourism & Culture, Government of Uttar Pradesh
- Meenakshi Sharma, Director General (Tourism), Ministry of Tourism, Government of India
- Rajni Hasija, Director - Tourism & Marketing, IRCTC, Ministry of Railways, Govt. of India
- Prof. Devashish Das Gupta, IIM Lucknow
- Sunil Suresh, Chief Marketing Officer, MakeMyTrip
- Jyoti Mayal, President, Travel Agents Association of India (TAAI)
- Gurbaxish Singh Kohli, Vice-President, Federation of Hotel & Restaurant Association (FHRAI)
- Divia Thani, Editor, Conde Nast Traveller India
Convener
About the webinar
Over the last decades, Tourism has become one of the most dynamic and fastest-growing and emerging economic sectors in the world. The importance of the tourism sector as a driver for job creation and the promotion of local economic development, culture and products is reflected in several of the Sustainable Development Goals, particularly Goals 8, 12 and 14, which set forth tourism-specific targets. Tourism contributes to job creation both directly and indirectly, particularly for women and young people. In 2019, the sector accounted for (directly and indirectly) some 330 million jobs worldwide, equivalent to 10.3 per cent of total global employment and one in 10 jobs globally. But COVID-19 has dramatically changed this. The impact on tourism enterprises and workers, the majority being young women, is unprecedented. Timely, large-scale and, in particular, coordinated policy efforts both at international and national levels are needed in consultation with governments, employers’ and workers’ representatives to recover the rapid decline of growth of this sector. The immediate imperative is to assure the survival of tourism sector stakeholders through large-scale public support without which the sector will collapse before the virus does.
In this context, CMEE is planning to conduct an online webinar on ‘Tourism in the COVID-19 Pandemic Era: Challenges and the Way Forward'.
We hope that the insights, information and recommendations derived out of the discussion will also help in shaping up the Tourism Policy in a better way
In case of any query, please feel free to contact Mr. Ishan Srivastava, Marketing Assistant-CMEE at Mob. +91-8826280997 and e-mail: cmee@iiml.ac.in
Looking forward to your enthusiastic participation
Warm regards
Prof. Satyabhusan Dash and Prof. Priyanka Sharma
IIM Lucknow
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