The Managing Directors/CEO’s/Directors/Partners/General Managers
All FHRAI Members
CC: All Members of the Executive Committee
All Regional Associations
President – FHRAI
Sub: FHRAI Signed MoU with ETS India for Enhancing Global Competitiveness and Service Excellence in Indian Hospitality
Dear Members,
Greetings from FHRAI!
We are pleased to share a significant development that marks a major stride in enhancing workforce readiness and service excellence in India’s hospitality sector.
On 1st August 2025, the FHRAI signed a Memorandum of Understanding (MoU) with ETS India, the Indian subsidiary of the world’s largest non-profit educational testing organization, Educational Testing Service (ETS) founded in 1947. This collaboration is aimed at enhancing global competitiveness and service excellence in Indian hospitality.
Why This Matters:
Communication is the foundation of high-quality service delivery in hospitality. This partnership recognizes the urgent need to integrate English language proficiency as a measurable standard in hiring, training, and service roles. With ETS India’s expertise in globally validated assessments and FHRAI’s extensive industry network, this initiative will help establish scalable and standardized communication benchmarks across hotels, restaurants, and institutions using the internationally recognized TOEIC Link assessment framework. This partnership underscores FHRAI’s commitment to raising service standards, improving employability, and enabling India’s hospitality professionals to compete on a global stage. It also positions ETS India as a strategic enabler in the country’s skill development narrative.
Key Highlights:
- The TOEIC Link assessment is designed for real-world hospitality scenarios and evaluates candidates across listening, speaking, reading, and writing—aligned with CEFR standards.
- The pilot phase will involve IHMs, hotel staff, and new recruits, with TOEIC assessments conducted to identify communication gaps and define role-specific language proficiency benchmarks.
- A Train-the-Trainer model will be implemented to ensure sustainability and long-term capacity building.
- The initiative aims to eventually scale nationally, empowering job seekers from vocational and hospitality education streams to meet global service expectations.
We firmly believe that this is a forward-looking step and will contribute to raising service quality, improving employability, and strengthening India’s competitive edge in the global tourism landscape.
We look forward to your support and participation as this transformative project moves into its pilot and scaling phases.
Best regards,
Jaison Chacko
Secretary General
________________________________________________
The Federation of Hotel & Restaurant Associations of India
Regd. Office: B-82, 8th Floor, Himalaya House, 23 K.G. Marg, New Delhi - 110 001
Tel.: 011-40780780, E-mail: fhrai@fhrai.com, Website: www.fhrai.com